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Hey, I’m Tim! ☕

The biggest misconception in cofoundership … where do I even start?

There are just so many.

Some of my most popular editions this year addressed these myths:

1. Ignorance VS Ignoring

2. Complexity Made Simple

3. Credentials or Chemistry?

But one misconception towers above all the others.

Let’s wrap up the year by setting the record straight.

Work in Progress

I know this is the biggest misconception because it’s what 99% of quizzes and questionnaires focus on, yet 65% of startups die because of cofounder conflicts.

Everybody asks me how to find the perfect match. The puzzle piece.

The biggest misconception about cofoundership is this:

The assumption that the relationship is static.

The assumption that once you’ve chosen a cofounder, the work is done.

No, no, no, no, no.

Imagine thinking a garden will grow without any effort after you’ve planted the seeds. Or think of it like a team sport. You don’t just pick the best players and call it a day.

You have to remember that great companies result from great company.

Now from here, there’s a world of ways to make it work:

• Some cofounders work best by spending 24/7 together. Others need breaks.

• Some cofounders work best by having structured conversations. Others chat.

• Some cofounders work best by dividing and conquering. Others work together.

• Some cofounders work best by reaching consensus. Others defer to each other.

The key is creating a dynamic where you both grow individually and keep the relationship alive through the ups and downs.

That’s muuuch easier said than done.

Which is why I’m here to help.

I won’t make this too salesy, especially with all the holiday crap flooding your inbox.

I hope these emails help you think more about your cofoundership. But they might not be enough for what you’re going through, good or bad.

For more personalized support in the new year, click the link below. ^{(6 spots left for January)}

Some testimonials:

“This is the stuff they don’t teach you in business school.”

“Tim is the go-to guy for cofounder relationships.”

“My cofounder and I weren’t seeing eye to eye for a while but Tim helped us realign and close our fundraise.”

“I’ve struggled with cofounders in the past. Tim helps you build scenarios where each cofounder flourishes.”

If you’re ready to take your cofoundership to the next level, let’s make it happen.

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Thanks y’all,

Tim He